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By participating in a Traditional Demand Response program, which allows customers to reduce their usage and demand of electricity in response to power grid needs, you can be compensated for your participation.


By coupling that with an Economic Demand Response program, you can create an additional stream of revenue by voluntarily responding to calls to curtail consumption when it makes economic sense.




Demand Response programs have been developed to addressed to big commercial and industrial customers,  taking into account the big share of the total energy demand that comes from buildings and in particular from their cooling/heating needs. 

What Exactly is Demand Repone?

According to the Department of Energy,  Demand response is an electricity tariff or program established to motivate changes in electric use by end-use customers, designed to induce lower electricity use typically at times of high market prices or when grid reliability is jeopardized.


In regions with centrally organized wholesale electricity markets, demand response can help stabilize volatile electricity prices and help mitigate generator market power.


Demand response can include consumer actions that can change any part of the load profile of a utility or region.


Common methods of engaging customers in demand response efforts include offering a retail electricity rate that reflects the time-varying nature of electricity costs or programs that provide incentives to reduce load at critical times. Radio or internet-controlled switches on residential air conditioners or electric water heaters is but one of many methods used.

More demand response is not always a good thing; instead it is situational, where it sometimes may not make economic or environmental sense to use. Whether a utility and its regulator encourages demand response is an economic decision they make relative to the local specific electricity supply mix and market conditions.


In addition, sometimes demand response is not an environmental positive, such as when it shifts usage from one time period that has generation with lower emissions behind it to another time period whose replacement generation has higher emissions.


Check out some of our success stories about how we've helped companies - big and small - just like yours, save on operating expenses.